Chow Tai Fook Jewellery got rich surfing the wave of China’s consumer boom. With luxury spending stagnating, it’s switching to chasing shoppers’ yuan downmarket.
The new strategy? Cheap.
The company will target younger buyers with cheaper, more fashion-oriented products costing about 2,000 yuan (...
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Wednesday, 25 January 2017
Opinion: why Chow Tai Fook Jewellery’s new strategy of selling cheap needs to be bolder to put upstart Pandora back in its box
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